How To Grow Your Business In 2024

If you own a business, there’s a good chance you’d like to grow it. After all, growth leads to new, exciting opportunities and greater profits. Fortunately, with some time and effort, you can scale your startup or small business and meet your goals. This handy guide on how to grow your business is bound to steer you in the right direction and set you up for success.

What Is Business Growth?
Business growth refers to a stage where your business expands as a result of new clientele, the business owner finding additional ways to generate more profit or other factors. It’s important to note that there is no single metric used to measure growth. There are a number of data points that can show a business is growing, such as sales, revenue, profits, number of customers, number of employees, profits and value.

As you scale, your business may grow in some metrics but not in others. For example, you might increase revenue, but the number of customers and number of employees you have may stay the same. It all depends on your unique business model and the strategies you implement.

In addition, business growth can be organic or inorganic. Organic growth happens within your company through strategies, such as new product offerings and process optimization. Inorganic growth, on the other hand, is external growth that is usually the result of mergers and acquisitions. Compared to inorganic growth, organic growth is usually much slower.

Why Business Growth Is Important
For a business to survive in the long run, business growth is essential. Depending on your particular company, it may allow you to take advantage of new opportunities, expand your offerings, acquire new customers, hire additional employees and, of course, increase profits.

Growing your business may also put you in a position to become a more stable, reputable organization. Additionally, it can make it easier for you to stay ahead of your competition and capture more of the market share. Lastly, business growth can lead to personal satisfaction and fulfillment.

10 Steps to Business Growth
Business growth does not happen overnight. However, if you follow these steps, you can slowly but surely achieve it.

1. Perform Market Research
Once you decide to grow your business, take the time to conduct market research. This way you can gain a better understanding of your current customers and insight into new, potential customers. You can use this vital information to determine the best ways to grow your business. Don’t forget to pay attention to your competitors as well. By becoming familiar with their strengths and weaknesses, you can make the most informed growth decisions.

2. Boost Customer Retention
Keeping current customers happy and loyal is just as important as acquiring new ones. To increase your customer retention, make customer service a top priority and keep any promises you make. You may also want to invest in a customer relationship management (CRM) system to help manage existing customer relationships with ease.

Other great ways to retain customers are loyalty programs, social media engagement and personalized email campaigns. Since it costs five times more to acquire a new customer than to retain a new one, customer retention should be top of mind.

3. Network
Brand visibility and business growth go hand in hand. It’s your responsibility to get your name in front of the right people, and networking events are a great way to do so. Do some research and find out about events related to your industry or professional networking events in your local area. In addition to attending these events and building relationships with other business owners and prospective customers, you may want to speak as an industry expert or set up a booth to promote your offerings.

4. Prioritize Corporate Social Responsibility
These days, many customers prefer to do business with companies that match their own values. That’s where corporate social responsibility (CSR) comes in. Put simply, CSR is a business model in which companies integrate social and environmental concerns in their operations. To practice CSR, you can go green, give back to the community or offer more sustainable products and services. Remember that CSR is a commitment you must focus on in the long term.

5. Develop Strategic Partnerships
By strategically partnering with another business, you can access a broader customer base. Ideally, you’d partner with an organization with products or services that complement your own and don’t directly compete with you. For example, if you own a coffee shop, you may want to partner with a bookstore that already has customers who may be interested in shopping, reading and drinking coffee.

6. Consider a Franchise Model
When you franchise your business, you sell your business knowledge, processes and trademarks to independent owners. Then, these owners replicate your success. Under a franchise model, you’ll receive initial franchise fees from the owners plus ongoing royalties, which would likely be based on a percentage of your sales. You’ll be able to grow your business without incurring new debt.

7. Diversify Your Products or Services
Take a close look at your lineup of products and services and determine how you can expand it. Maybe you can launch an entirely new product. Or perhaps you can add a new feature to an existing product. You can also find new ways to sell your existing offerings through subscriptions or bundles, for example. Your market research efforts should give you some insight on the best ways to diversify.

8. Expand to New Markets
Depending on your business model and goals, you may want to expand to new markets. If you’re currently selling your offerings at a brick-and-mortar store, you might want to explore the idea of e-commerce. This way you can gain customers online, even if they live in another state. You can also open new brick-and-mortar locations or tweak your business so that it accommodates global customers. Whatever you do, be sure you’re consistent with your brand messaging.

9. Acquire a New Business
If you can find a business in good financial shape and believe it complements your own, you might want to acquire it. However, before you take the plunge, make sure it will strengthen your own company, give you access to new customers and allow you to diversify your products or service. It’s also a good idea to do the math yourself or work with an accountant to determine if an acquisition makes financial sense.

10. Be Creative
At the end of the day, business growth takes a great deal of creativity. You have to think out of the box and constantly look for ways to stand out from the competition. Don’t be afraid to encourage your employees to do the same as collaboration can spark innovation and lead to unparalleled growth.

Bottom Line
Growth is important, no matter your industry. However, make sure you’re strategic about how you go about it. Otherwise, you may lack the adequate tools and resources to handle growth and put your company in a difficult position. Best of luck in your journey to business growth!

Reference: Forbes

How To Improve Customer Service In 2024

From retailers to restaurants, consumers aren’t lacking options from which to choose. So, how does a company make itself stand out? By providing the secret ingredient that many businesses lack: great customer service. While this may sound like a simple thing to offer, it can be surprisingly challenging. Taking the time to work on your customer service can potentially help both your bottom line and your reputation. We’re breaking down what customer service is, why it’s so important and how to improve it.

What Is Customer Service?
Customer service refers to the support and assistance given before, during and after the purchase of a product or service. It can include a wide range of activities including customer interactions, resolving complaints, providing guidance, answering questions and finding solutions. In short, it means serving the needs of your customers and helping to solve their problems.

Customer service is important because it provides a direct connection between your business and your customers and is an essential part of building a positive, long-term relationship. Providing excellent customer service is about much more than just helping someone with an issue one time. It has the potential to increase sales, improve your reputation and set you apart from the competition.

Why Customer Service Is Important
With so many choices available today, customers have no qualms about taking their money elsewhere if they aren’t highly satisfied. According to American Express, U.S. consumers say they’re willing to spend 17% more to do business with companies that deliver excellent service, but more than half of Americans have scrapped a planned purchase or transaction because of bad service and 33% say they’ll consider switching companies after a single instance of poor service.

Creating a high-quality, sustainable customer service plan is one of the best investments a business can make. Establishing and maintaining excellent customer service demonstrates that you care about your customers, which will invariably lead to attracting new leads, improving your brand image, building loyalty and expanding your growth.

Common Customer Service Mistakes
Providing excellent customer service sounds so simple but it’s quite difficult to do. Businesses make customer service mistakes for many reasons, from inadequate tools and training to not understanding what customers need. The quality of your service has a direct, often swift, influence on the success or failure of your brand. Here are some of the most common customer service mistakes.

Not Investing in Training
No matter how much your business may rely on automations, such as artificial intelligence (AI), continuing to employ actual staff members who can help is a crucial piece of the customer service puzzle. Your team has to be provided with the training and resources that they will need to deliver the best possible customer service experience.

Not Listening to Customers
When a customer reaches out with an issue, the most important part of your response is listening. Not talking, not assuming, not losing patience, but listening actively, no matter how long it may take. This is the first line of defense for understanding what their problems are and brainstorming possible solutions. If customers don’t feel that they are being heard and that their patronage is important to you, they will likely take their business elsewhere.

Not Asking Questions
Not asking questions goes hand-in-hand with not listening. You need to do both to understand the full picture. Asking customers questions will help you determine what the issue is as well as offer insight into potential solutions. Being able to reference details that have been shared and ask relevant questions lets customers know that you hear their concerns and are invested in seeking answers.

Not Offering Omnichannel Support
In-person customer service desks and 1-800 helplines have their place and are still an incredibly effective tool for businesses to provide support. But customers today often want a quicker, easier way to get in touch with a company. Offering a variety of customer service options, including email, live chat, mobile apps and social media interactions, businesses are able to connect with their customers where and when they are most comfortable.

Not Delivering on Your Promises
When you set up your business, you likely took the time to craft your mission, along with your vision and values. Customers take these statements to heart and expect that a company will deliver on its promises. When you fall short of expectations, a huge part of your customer service strategy needs to be making things right again.

Not Looking at the Data
While the amount of digital data available these days can seem excessive, in the case of your business, it’s hugely beneficial. It’s valuable knowledge to have access to every customer interaction, visit, chat and review. Not retrieving and retaining this information is like leaving money on the table because it’s data that can be used to improve customer service.

10 Tips to Improve Customer Service
Warren Buffett famously said, “Don’t just satisfy your customers, delight them.” Improving your customer service is an important part of this mindset because customers who feel truly taken care of are more likely to continue supporting your brand as well as recommend it to others.

When your customers voice their dissatisfaction, it’s important to recognize the signs, determine what the issue is and figure out how to help make it better. Here are 10 tips to improve customer service.

1. Make it personal
What truly separates successful brands from their competitors is offering a high level of personalization as part of their customer service experience. Make an effort to customize every stage of the buyer’s journey by incorporating strategies, such as using customer’s first names, suggesting products and services that will fit their needs and building connections by sending personal messages after a purchase.

2. Know what you’re talking about
There’s nothing worse than trying to work with a customer service representative who doesn’t understand your issue. A company’s team absolutely must know what they are talking about when it comes to services, products and policies. It’s critical to equip employees with the training and tools they will need in order to provide the best possible customer service.

3. Streamline wherever possible
Customers are in a hurry and have zero patience for annoyances, such as slow-loading websites, distracting ads or payment portal challenges. Walk through a typical customer journey to see where the hiccups are and what needs to be improved. Working constantly to streamline and make life easier for buyers will help differentiate your business.

4. Engage constantly
In addition to being short on time, customers are also distracted easily and overwhelmed by their many options. Engaging them before, during and after the buying process helps keep their attention and awareness. This could include advertising sales, sending targeted emails, sharing personalized recommendations and following up with thank you messages. Engaging constantly will keep your brand front and center in the customer’s mind.

5. Offer omnichannel options
One of the best ways to combine streamlining and engagement is through the use of omnichannel customer service. By offering personalized support across multiple channels, you’ll create the most effective experience possible that, in turn, will drive customer loyalty. Implement social media, live chat and mobile apps to establish a presence that allows customers to choose how, when and where they want to interact.

6. Reward loyalty
Customers love it when a company makes them feel special and appreciated and rewarding their loyalty is one of the best ways to do that. Happy customers are loyal customers and loyal customers are more likely to continue buying from your business. Customized rewards go a long way, so don’t hesitate to offer point systems, special deals, targeted offers and birthday or anniversary promotions.

7. Provide options 24/7
Customer service availability Monday through Friday from 8 a.m. to 5 p.m. doesn’t cut it anymore. Especially when a customer has an issue that they want to be resolved immediately. Offering opportunities to connect with a business all day, every day is the name of the game now, so be sure you have the processes in place to do that. Live chat and social media interactions are the top ways to be available for your customers all the time.

8. Involve your team
You’ll never achieve excellent customer service unless your whole team is invested in the idea. The best way to get them invested is to involve everyone by asking for feedback, listening to their ideas and rewarding their achievements. Provide the necessary training they will need to do their jobs well, establish measurable outcomes to define successes and build their confidence by recognizing their performance.

9. Be willing to learn
It doesn’t matter if you have been in business for 10 weeks or 10 years―you still don’t know it all. A constant openness to feedback and a healthy degree of humbleness is a huge component of an exceptional customer service experience. Always be curious about what your customers think and never stop looking for ways to improve.

10. Admit your mistakes
There’s nothing that will drive a customer away faster than a business that doesn’t keep its promises. Everyone messes up sometimes and admitting that you made a mistake quickly and with an apology is the speediest path to a resolution. This is also a great opportunity to humanize your brand, offer an explanation and use a real live person to make things right again

Bottom Line
Building a positive, long-term relationship with buyers starts with developing a customer service experience that can constantly be improved upon. Customer service offers the opportunity to establish a direct relationship with the customer, which can be nurtured over time to create awareness and loyalty.

Post credit: Laura Hennigan

How alcohol affects your health

Many of us drink alcohol to relax and socialize. But drinking too much alcohol can negatively affect your physical and mental health, your actions, and your decision-making. There are many short and long-term side effects of alcohol consumption.

Why is alcohol a health issue?
Many Nigerians drink some alcohol. Some people drink alcohol in amounts that are harmful to their health. This kind of drinking can cause death, disease, and injury. This is a major factor in ill health and social harm in Australia.

One standard drink contains 10 grams of pure alcohol, which is found in (approximately):

285ml full-strength beer or cider
375ml mid-strength beer
425ml light-strength beer
100ml wine
1 nip (30ml) of spirits
No level of alcohol consumption can be considered safe. To reduce the risk of harm from alcohol-related disease or injury for healthy adults:

drink no more than 10 standard drinks per week
drink no more than 4 standard drinks on any one day

But some people need to take more care. You are at greater risk of harm from alcohol if you are:

under the age of 18 years
older than 65 years
taking other medicines or drugs
engaging in a risky activity such as driving or operating machinery
During pregnancy, and while breastfeeding, no level of drinking is considered safe for the baby.

Drinking heavily can put you at risk of short-term injury or illness. The negative side effects of alcohol can also accumulate, harming your health over your lifetime.

To avoid the negative effects of alcohol, you should practice safe drinking and manage your alcohol intake.

What are the short-term health effects of alcohol?
In Australia, 1 in 3 people drink more than they should on a single occasion. This is commonly referred to as ‘binge drinking’ (drinking more than 4 standard drinks on any one occasion).

In the short term, drinking too much alcohol can cause side effects, including:

dizziness
lack of judgement
loss of coordination
memory loss
vomiting
accidental injury (to yourself or others)
being in a road accident
deliberately harming yourself or others
alcohol poisoning (which can be fatal)
fatigue (tiredness)
headaches
hangover
What are the long-term health effects of alcohol?
Drinking more than 2 standard drinks a day can seriously affect your physical and mental health over your lifetime.

The side effects of alcohol include dependence and addiction, especially in people who have depression or anxiety. It can also increase the risk of suicide.

Regular, heavy alcohol consumption can also result in unhealthy weight gain. Even drinking small amounts of alcohol increases your cancer risk.

The negative effects of alcohol can impact your body long term. Here are some ways that regular heavy drinking can affect your physical health.

Brain: Drinking too much can affect your concentration, judgement, mood and memory. It increases your risk of having a stroke and developing dementia.
Heart: Heavy drinking increases your blood pressure and can lead to heart damage and heart attacks.
Liver: Drinking 3 to 4 standard drinks a day increases your risk of developing liver cancer. Long-term heavy drinking also puts you at increased risk of liver cirrhosis (scarring).
Stomach: Drinking even 1 to 2 standard drinks a day increases your risk of stomach and bowel cancer, as well as stomach ulcers.
Fertility: Regular heavy drinking reduces men’s testosterone levels, sperm count and fertility. For women, drinking too much can affect their periods.
Excessive alcohol consumption is also a major factor in road and other accidents, violence, and crime. According to the National Drug Household Survey in 2019:

About 1 in 5 alcohol drinkers aged 14 or older had put themselves or others at risk of injury or harm while drinking in the previous 12 months.
Over 1 in 5 Australians aged 14 years or older had been a victim of an alcohol related incident in 2019. This included many types of abuse, including verbal or physical abuse.
Adults aged 18-24 were more likely to binge drink than the rest of the population. Men were more likely to binge drink than women.
What is a hangover?
A hangover is the experience of unpleasant symptoms after drinking alcohol. Usually, the more you drink, the worse the hangover will be. Some people get a hangover after just one drink. Others may drink heavily and not experience a hangover at all. It depends on your body, and how it processes alcohol.

The symptoms of a hangover can include the following.

Headache: Alcohol makes your blood vessels expand, which can lead to a headache.
Dehydration: Alcohol is a diuretic (meaning it removes fluids from the body), so drinking excessively can lead to dehydration. It is the dehydration that causes many of the symptoms of a hangover, including thirst, dizziness, and light headedness.
Feeling ill: Alcohol triggers the immune system to release chemicals that cause loss of appetite, and problems with concentration and memory.
Nausea, vomiting and aching tummy: Alcohol irritates the lining of the stomach and increases the amount of acid in it.
Shakiness: Alcohol can cause your blood sugar level to fall, which can make you weak, tired and shaky.
Tiredness: Even though you may fall asleep when you drink, alcohol prevents the body from reaching the deeper stages of sleep. You may wake in the middle of the night after drinking heavily. You may even wake up and still have some alcohol in your system the next morning. This can delay the onset of a hangover until later that day. This means you may not be safe to drive or operate machinery.
Can you ‘cure’ a hangover?
Hangover cures are generally a myth. There are no cures for a hangover. All you can do is take steps to ease the symptoms and wait until it goes away.

Drink water to treat dehydration. Don’t drink any more alcohol — it will make you feel worse.
Try to eat some simple food to boost your blood sugar and settle your stomach.
Take pain relief if you have a headache or other pain.
If you can, go back to bed to sleep through the hangover.
Tips to avoid a hangover
To avoid a hangover, don’t drink more than you know your body can cope with. If you’re not sure how much that is, be careful. Drink in moderation.

In Australia, alcoholic beverages are required by law to state the approximate number of standard drinks they contain on the label. This includes all bottles, cans, and casks.

Once you know how much alcohol a standard drink contains, you can keep track of what you’re consuming. You may be surprised! A couple of glasses of wine can quickly add up to a lot more than you intended to drink.

To reduce your chances of getting a hangover:

practice safe drinking by pacing yourself
don’t drink on an empty stomach (eat before and during the drinking period)
drink water while consuming alcohol, and before going to sleep
Resources and support
For trusted information about reducing the risk of alcohol use you can consult the NHMRC Alcohol Guidelines.
The Daybreak App, developed by Hello Sunday Morning, can support you to change your relationship with alcohol.
For free and confidential advice about alcohol and other drugs, call the National Alcohol and Other Drug hotline on 1800 250 015. It will automatically direct you to the Alcohol and Drug Information Service in your state or territory.

Sources:
Medical Journal of Australia (New Australian guidelines for the treatment of alcohol problems: an overview of recommendations), Therapeutic Goods Administration (Hangover cures: the night before the morning after), Department of Health and Aged Care (Standard drinks guide), Alcohol and Drug Foundation (Alcohol), Open Arms (Alcohol use), Australian Institute for Health and Welfare (Alcohol, tobacco and other drugs in Australia), Australian institute for Health and Welfare (National Drug Strategy Household Survey)

Tips to build a community pharmacy in nigeria

Building a community pharmacy in Nigeria involves several steps, including planning, legal compliance, securing funding, and establishing the business. Here is a detailed guide:

1. Market Research and Planning

  • Identify the Location: Choose a strategic location with high foot traffic, accessibility, and a need for pharmaceutical services.
  • Conduct Market Research: Understand the demographics, competition, and demand for pharmaceutical services in the chosen area.
  • Business Plan: Develop a comprehensive business plan outlining your vision, mission, target market, services offered, financial projections, and marketing strategy.

2. Legal and Regulatory Requirements

  • Registration: Register your business with the Corporate Affairs Commission (CAC).
  • Pharmacy Council of Nigeria (PCN): Obtain necessary licenses from the PCN. This includes:
    • Premises registration.
    • Pharmacist license.
    • Superintendent pharmacist license.
  • National Agency for Food and Drug Administration and Control (NAFDAC): Ensure compliance with NAFDAC regulations for handling and selling medications.
  • Local Government Permits: Obtain any additional permits required by the local government.

3. Financing

  • Source of Funds: Determine how you will finance your pharmacy. Options include personal savings, bank loans, investor funding, or partnerships.
  • Budgeting: Prepare a detailed budget covering startup costs (rent, equipment, inventory) and operational costs (salaries, utilities, marketing).

4. Setting Up the Pharmacy

  • Renting or Purchasing Property: Secure a suitable location for the pharmacy.
  • Design and Layout: Plan the interior design and layout to ensure a professional, customer-friendly environment. Consider space for storage, dispensing, consulting, and waiting areas.
  • Equipment and Inventory: Purchase necessary equipment (shelves, counters, refrigerators) and stock up on medications, OTC products, and other healthcare items.
  • IT Systems: Implement a reliable pharmacy management system for inventory control, sales tracking, and customer records.

5. Staffing

  • Hire Qualified Staff: Employ licensed pharmacists, pharmacy technicians, and support staff.
  • Training: Provide ongoing training to ensure staff are knowledgeable about products, customer service, and regulatory compliance.

6. Marketing and Promotion

  • Branding: Develop a strong brand identity, including a name, logo, and signage.
  • Advertising: Use various marketing channels such as social media, local newspapers, flyers, and community events to promote your pharmacy.
  • Partnerships: Establish relationships with local healthcare providers, hospitals, and clinics to generate referrals.

7. Operations and Management

  • Inventory Management: Implement effective inventory management practices to avoid stockouts and overstocking.
  • Customer Service: Focus on providing excellent customer service to build a loyal customer base.
  • Regulatory Compliance: Stay updated with regulations and ensure continuous compliance.
  • Financial Management: Monitor finances regularly, manage expenses, and ensure profitability.

8. Community Engagement

  • Health Education: Offer health education programs, workshops, and free medical consultations to engage with the community.
  • Customer Loyalty Programs: Implement loyalty programs to reward repeat customers and encourage word-of-mouth referrals.

9. Monitoring and Evaluation

  • Regular Audits: Conduct regular audits to ensure compliance with regulations and standards.
  • Feedback Mechanisms: Set up feedback mechanisms to gather customer input and make necessary improvements.

10. Expansion Plans

  • Growth Strategy: Plan for future expansion by identifying potential new locations and additional services that can be offered.

By following these steps, you can establish a successful community pharmacy in Nigeria, providing essential healthcare services to your community.

Tips to reduce the risk of cancer patients:

 1. Avoid using tobacco:

 Smoking has been linked to many types of damage to the larynx, pancreas, bladder, cervix, and kidneys.  Exposure to passive smoking may increase the risk of lung cancer.

 But smoking is not the only factor harmful to health.  Chewing tobacco has been linked to cancer of the oral cavity, throat, and pancreas.

 Avoiding tobacco – or deciding to stop using it – is an important part of cancer prevention.  To help quit tobacco, ask your doctor about smoking cessation products and other quitting methods.

 2. Follow a diet that is beneficial to your health:

 Although eating healthy does not guarantee cancer prevention, it may reduce your risk.  The following guidelines should be observed:

 -Eat a large amount of fruits and vegetables.  Focus your diet on fruits, vegetables, and other plant-based foods such as whole grains and legumes.  Eat lighter, lower-fat foods by staying away from high-calorie foods, including refined sugars and fats from animal sources.

 -Reduce drinking alcohol, preferably not drinking it at all.  This is because alcohol increases the risk of developing various types of cancer, such as breast, colon, lung, kidney, and liver cancer, and this risk increases the more alcohol you drink.

 -Reduce your intake of processed meat.  This is because eating them may slightly increase your risk of certain types of cancer, according to a report by the International Agency for Research on Cancer of the World Health Organization. The incidence of breast cancer may be reduced in women who follow the Mediterranean diet that contains pure virgin olive oil and various nuts. This diet focuses more on plant foods, such as fruits, vegetables, whole grains, legumes, and nuts. People who follow this diet prefer to eat healthy fats, such as olive oil instead of butter, and fish instead of red meat.

 3. Maintain a healthy body weight and exercise regularly:

 Maintaining a healthy weight may help reduce the risk of some types of cancer, including breast, prostate, lung, colon, and kidney cancer.

 -Practicing physical activities is also important.  In addition to helping you control weight, practicing it alone reduces the risk of breast and colon cancer.

 – Any amount of physical activity will undoubtedly benefit health.  But to achieve the maximum benefit from exercise, you should devote at least 150 minutes per week to light fitness activities or 75 minutes per week to strenuous fitness activities.

 – Light and strenuous activities can be combined.  You must also set a general goal to allocate at least 30 minutes of your daily routine to physical activity.  The longer the duration of physical activity, the better.

 4. Protect yourself from the sun:

 Skin cancer is one of the most common types of cancer and one of the most preventable.  Try the following tips:

 -Avoid the midday sun.  Stay out of the sun between 10 a.m. and 4 p.m., as the sun’s rays are strongest.

 -Stay in the shade.  When outside, stay in the shade as much as possible.  Sunglasses and wide-brimmed hats also help protect against the sun’s rays.

 -Cover your skin.  Wear clothing that covers as much of your skin as possible.  Wear a hat and sunglasses.  Wear bright or dark colors.  These colors reflect the harmful rays of the sun more than pastel colors or bleached cotton colors.

 -Don’t forget to use sunscreen.  Use a broad-spectrum sunscreen with a sun protection factor (SPF) of at least 30, even on cloudy days.  Apply plenty of sunscreen.  Reapply every two hours or more often if swimming or sweating.

 -Avoid using tanning beds or sunlamps.  These products may harm you as much as the sun’s rays.

 5. Receiving the vaccine:

 Preventing some viral infections can help prevent cancer.  Consult your doctor about receiving the vaccine against:

Hepatitis B. Hepatitis B can increase the risk of liver cancer.  Groups of adults most at risk of contracting hepatitis B include people who have multiple sexual relationships, those who have sex with them, and those who have a sexually transmitted infection.

 Others at high risk include people who inject illicit drugs, homosexuals, and health care or public safety workers who may have come into contact with the blood or body fluids of an infected person.

 -Human papillomavirus (HPV).  It is a sexually transmitted virus that can lead to cervical cancer and other cancers of the reproductive organs, as well as squamous cell cancers of the head and neck.  The HPV vaccine is recommended for girls and boys ages 11 and 12.  The US Food and Drug Administration recently approved the use of the Gardasil 9 vaccine for males and females ages 9 to 45 years.

www.pharmahub.com.ng 

©️PharmahubNG

Customer retention tips

Customer loyalty schemes are designed to encourage repeat business and enhance customer retention. Here are some effective tips for creating and maintaining successful customer loyalty schemes.

 

1. Understand Your Customers
– Customer Segmentation: Identify different segments of your customer base and tailor rewards to suit their preferences and behaviors.
– Feedback and Surveys: Regularly gather feedback to understand what customers value the most.

### 2.Offer Valuable Rewards
– Tangible Benefits: Provide rewards that customers find valuable, such as discounts, free products, or exclusive access to new products.
– Experiential Rewards:  Consider offering unique experiences, such as special events or VIP treatment.

### 3. Make It Easy to Participate
– Simple Enrollment: Ensure the enrollment process is quick and easy.
– Clear Program Structure: Make the rules and benefits of the loyalty program straightforward and transparent.

### 4. Personalize the Experience
– Tailored Offers:  Use customer data to personalize offers and communications.
– Relevant Rewards:  Provide rewards that are relevant to the customer’s past purchases and preferences.

### 5. Engage Regularly
– Consistent Communication: Keep customers informed about their rewards status and new opportunities to earn points.
– Omni-Channel Engagement: Use multiple channels (email, SMS, social media) to keep in touch.

### 6. Gamify the Experience
– Point Systems:  Implement a point system where customers earn points for purchases, referrals, or social media engagement.
– Tiered Programs: Create tiers (e.g., bronze, silver, gold) to motivate customers to reach higher levels for better rewards.

### 7. Incentivize Referrals
– Referral Bonuses: Offer rewards for referring new customers.
– Social Sharing:  Encourage customers to share their experiences on social media.

8. Monitor and Adjust
– Data Analytics:  Use data analytics to track the program’s effectiveness and identify areas for improvement.
– Adjust Accordingly:  Be willing to adjust the program based on customer feedback and performance metrics.

 

9. Promote Your Loyalty Program
– Visibility:  Ensure the loyalty program is prominently featured on your website, in your store, and in your marketing materials.
– Employee Training: Train employees to promote and explain the benefits of the loyalty program to customers.

10. Stay Compliant-

Privacy Laws: Ensure the program complies with data protection regulations and respects customer privacy.
– Transparency: Be transparent about how customer data will be used and protected.

Implementing these tips can help you create a customer loyalty scheme that not only retains customers but also turns them into advocates for your brand.

During your period, certain foods can exacerbate symptoms like bloating, cramps, and mood swings. Here are some foods you might want to avoid:

1. Caffeine: Can increase anxiety, irritability, and breast tenderness. It may also contribute to dehydration and worsen cramps.

2. Salty Foods: Can cause water retention and bloating. Try to reduce your intake of processed and packaged foods, which often contain high levels of sodium.

3. Sugary Foods: Can cause a spike in blood sugar levels, leading to mood swings and energy crashes. This includes candies, sugary drinks, and baked goods.

4. Fatty Foods: Can increase estrogen levels, which can lead to more severe cramps. Avoid fatty cuts of meat, full-fat dairy products, and fried foods.

5. Alcohol: Can dehydrate you, which might worsen headaches and bloating. It can also interfere with sleep and mood.

6. Spicy Foods: Can irritate your stomach and cause digestive issues, which might be uncomfortable during your period.

7. Refined Grains: White bread, pasta, and other refined grains can cause inflammation and may lead to blood sugar spikes.

Instead, consider eating foods rich in complex carbohydrates, fiber, lean protein, and healthy fats. Drinking plenty of water and staying hydrated can also help manage symptoms.

This is why you should not take your medications with cold water

Taking medication with cold water can have several potential downsides, although it’s generally safe for most people. Here are some potential concerns:

1. Reduced Dissolution Rate: Cold water can slow down the dissolution of certain medications, making them less effective. Medications need to dissolve in the stomach before they can be absorbed into the bloodstream, and cold water can delay this process.

2. Digestive Discomfort: Cold water might cause discomfort or even shock to the digestive system, especially in people with sensitive stomachs. This can potentially lead to nausea or stomach cramps.

3. Interaction with Specific Medications: Some medications have specific instructions about the temperature of the water to be used for ingestion. For example, certain antibiotics and pain relievers might be better absorbed at higher temperatures.

4. Constriction of Blood Vessels: Drinking very cold water can cause blood vessels in the stomach to constrict, which might reduce the absorption rate of the medication.

5. Throat Irritation: For people with throat irritation or conditions like esophagitis, cold water can exacerbate discomfort and make swallowing medication more difficult.

While these issues might not affect everyone, it’s generally recommended to follow the specific instructions provided with your medication or consult a healthcare provider for advice on the best way to take your medicine. Typically, room temperature water is considered the safest option for taking medications unless otherwise directed.

Tips for managing toothache

1. Rinse with warm salt water to reduce swelling and ease pain.

2. Use a cold compress or ice pack to numb the pain.

3. Take over-the-counter pain relievers like ibuprofen or acetaminophen.

4. Try a topical pain reliever like Orajel or Anbesol.

5. Avoid eating or drinking things that can exacerbate the pain.

6. Practice good oral hygiene, like brushing and flossing.

7. Try a desensitizing toothpaste if the ache is caused by sensitivity.

8. See a dentist as soon as possible to treat the underlying cause.

Remember, these tips are only temporary solutions to manage the pain. A toothache is a sign of a larger issue, so it’s essential to consult a dentist for proper diagnosis and treatment.

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9 Health Issues Every Woman Should Understand

 

How Long Does It Take to Lose Weight?

Scientists are increasing their understanding of the difference between the health needs of men and women.* The truth is, your assigned sex at birth impacts the likelihood that certain health concerns will affect you. Sex assigned at birth is the biological and anatomical status assigned when someone is born. It is based on their anatomy and other characteristics.

Here are some of the most common health concerns impacting women and what you can do to manage your risk:

1.  Heart disease.

Heart disease is the No. 1 cause of death for women.

Symptoms of a heart attack include:

  • Chest pain
  • Shortness of breath
  • Weakness in arms

They are also likely to experience nausea or vomiting as a heart attack symptom.

And while menopause does not cause heart disease, certain risk factors are more common after menopause, such as higher blood pressure and cholesterol, and lower estrogen.

2.  Stroke.

More women die from stroke than men. There are two types of stroke: hemorrhagic, or bleeding in the brain, and ischemic, or the blockage of a blood vessel that causes impaired blood flow. Although symptoms may vary depending on the underlying cause, hallmark symptoms of a stroke include difficulty with speech and numbness of the arms and legs.

There is also a link between pregnancy and stroke. Preeclampsia, a condition characterized by high blood pressure during pregnancy, can increase your risk for stroke. Neurologic events where blood clot disorders are more likely to happen because of hypercoagulation, or excessive blood clotting, can also occur during pregnancy. These blood clots can then restrict blood flow to your brain.

3.  Diabetes.

Although diabetes is certainly not exclusive to women, it does increase the risk for heart disease by four times in women. Women are also more susceptible to diabetes-related complications, such as blindness, kidney disease and depression. Gestational diabetes is a condition that can occur during pregnancy in which your glucose level goes up and other complications develop. This occurs in at least 3 out of every 100 women, and treatment may include a healthy diet, exercise, blood glucose monitoring, insulin injections and oral medication.

Diabetes can also cause difficulties during pregnancy, including miscarriage and birth defects. Special testing and monitoring may be needed for pregnant people who have diabetes, particularly those dependent on insulin. To lower your risk for Type 2 diabetes, try to maintain a healthy weight, exercise and quit smoking.

4.  Maternal health issues.

From iron-deficiency anemia to high blood pressure, the changes a person experiences during pregnancy can impact their health.

“Preconception care is important, whether or not you have medical conditions,” says Jessica W. Kiley, MD, an obstetrician and gynecologist at Northwestern Memorial Hospital. “For example, people with diabetes or high blood pressure should have these conditions under the best control possible when they plan to conceive.” Those with high-risk conditions, like major cardiac disorders and neurological issues, should discuss their care plan with their physician. In addition, you should not conceive immediately after having weight loss surgery.

During pregnancy, Dr. Kiley suggests making sure you have adequate nutrition and take preventive measures by getting the appropriate immunizations. You may continue to exercise as normal but consult your physician if you have any questions. “Some people are reluctant to take medication during pregnancy,” says Dr. Kiley. “Many conditions require treatment with medication and could harm you if left untreated. It’s an important conversation you should have with your care provider.”

5.  Urinary tract infections.

Urinary tract infections (UTIs) occur when germs get into the urethra and start to multiply. UTIs are particularly common in people assigned female at birth, as they have a shorter urethra than men. This decreases the length bacteria have to travel to reach the bladder. Symptoms of a UTI include frequent urination, pain or burning when urinating, and cloudy urine. While a UTI can go away on its own, a physician can prescribe antibiotics if necessary. If UTIs become a recurring problem, other tests can reveal if the urinary tract is normal.

6.  HPV.

There are more than 30 types of sexually transmitted infections (STIs). One of the most common, human papillomavirus (HPV), can be prevented with the HPV vaccine.

About 80% of sexually active men and women will be infected with HPV at some point in their lives. “HPV is incredibly common. There are more than 100 types, with at least 14 linked to cancer,” says Dr. Kiley. The major significant high-risk types in the United States are types 16 and 18, both of which are associated with precancer of the cervix.

Cervical cancer was once one of the most common causes of death in women. With use of the Pap test or HPV screening, clinicians can detect precancerous cells and deliver treatment to eliminate them, dramatically reducing the rate of cervical cancer. Dr. Kiley adds, “The purpose is to detect a high-risk abnormality before it becomes cancerous.” If significant precancer is detected, a loop electrosurgical excision procedure (LEEP) can eliminate precancerous cells from the cervix.

7.  Breast cancer.

Second only to skin cancer, breast cancer is the most common cancer in women in the U.S. In fact, women in the U.S. have a 13% chance of developing breast cancer in their lifetime.

Breast awareness can help you identify any changes in your breasts to share with your primary provider. This is in addition to following your yearly scheduled mammogram, which should start at age 40. For those who carry the BRCA1 and BRCA2 genes, which increase the risk for breast cancer, your physician might recommend earlier screening. You can manage risks by making healthy lifestyle choices, such as exercising and quitting smoking.

8.  Osteoporosis.

Osteoporosis is a disease that causes your bones to weaken, making them susceptible to fractures. Postmenopausal people are at higher risk for fractures associated with osteoporosis. Other risk factors can include certain medications, early menopause, a low body mass index (BMI), cancer treatment and genetics. You can offset these risks by increasing your calcium intake, staying active with appropriate weight-bearing exercises, and avoiding smoking and excessive alcohol use.

9.  Alzheimer’s disease.

Alzheimer’s disease is a form of brain degeneration in which abnormal particles called neurofibrillary tangles and plaques form in the brain and destroy healthy brain cells. Of the 6 million Americans living with Alzheimer’s disease, more than two-thirds are women. While this has historically been thought to be a result of women living longer, scientists are studying whether it could also be related to genetic variations. Healthy lifestyle choices, like staying active and eating a healthy diet, can help promote optimal brain health.

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